Established in 1988, Discover Inland Empire serves as the official destination marketing organization for California’s San Bernardino County and Riverside County, renowned as the most diverse destination in the United States. It operates as a 501(c)(6) not-for-profit global marketing entity focused on promoting overnight stays and large-scale events to foster a sustainable hospitality economy within the Inland Empire. Recognized by the State as the region’s destination marketing organization, Discover Inland Empire’s vision is to become the most diverse destination in the United States. Its mission is to encourage and support economic growth in the region by facilitating collaboration between the public and private sectors, engaging local businesses to create jobs, and stimulating economic activity.
